Category
10 articles
An exclusive investigation reveals that your favorite 'indie' superfood snacks all trace back to the same corporate overlords who brought you neon cheese dust. Meet the triumvirate of Todds orchestrating America's most profitable health food theater.
Six immersive dining experiences later, I can confirm that paying premium prices to solve riddles while eating foam in the dark is not, in fact, the future of food. A survivor's account of theatrical dining gone wrong.
In a stunning reversal of expectations, the $14 airport snack box has quietly become more thoughtfully curated than most Americans' home kitchens. We investigate how the airline industry accidentally mastered mindful eating while passengers remain miserable at 30,000 feet.
Leaked documents reveal that America's food halls have become a sentient network, spawning identical "curated" experiences in every converted warehouse from Portland to Pittsburgh. The uprising began with exposed brick and craft beer.
A firsthand account from the frontlines of the wellness-industrial complex, where eating a sandwich requires three coaches, two journal prompts, and a deep dive into your relationship with your inner child. Spoiler alert: your inner child is apparently very hungry.
MindfulMunch wants to revolutionize snacking by making you complete a psychological assessment before opening each bag. Their trauma-informed potato chips come with mandatory therapy prompts and a 48-hour cooling-off period.
In a world where drinking water has become a $3.2 billion lifestyle choice, we investigate how a basic human survival function transformed into a color-coded caste system. Spoiler alert: Your Nalgene is basically a cry for help.
Internal memos reveal the grocery chain's controversial new 'Dairy Readiness Assessment' program, requiring customers to complete extensive mental health evaluations before purchasing aged cheeses. The policy allegedly ensures 'conscious consumption alignment' but has left shoppers in tears.
Whole Foods Market is piloting a first-of-its-kind 'trauma-informed checkout lane' at select locations, complete with mood lighting, a decompression alcove, and a mandatory $47 healing surcharge. The program targets shoppers who may have been emotionally compromised by accidental contact with conventional produce. Wellness culture has finally monetized the grocery store, and honestly, we saw this coming.
Somewhere between the third cascade of artisan crackers and the rosemary sprig you hot-glued to a fig, food stopped being food and became content. Gary Plotkin presents the ten most photogenic charcuterie boards ever assembled, styled, photographed, and immediately deposited into a contractor-grade garbage bag.